AMO

AMO, simply translated, is the Latin root word for love and it is fittingly applied to how the label’s founders and fashion industry veterans, Kelly Urban and Misty Zollars, feel about denim. The label was born with a fearless spirit and determined objective: to create the perfect pair of jeans designed by women who get it. The collection is lovingly made in Los Angeles, with an uncompromising approach to craftsmanship.

AMO