How To Wear Pantone's 2023 Color Of The Year: Viva Magenta

To ring in 2023, we're going in with a bang in Viva Magenta. According to Pantone, "It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Brave and fearless, Viva Magenta is an invigorating color whose exuberance promotes an optimistic celebration". We cannot get enough of this electric hue. Complimentary of every skin tone, incorporate the color of the year in your wardrobe through statement accessories, bold swimwear, and everything in between. Shop the 2023 Color of the Year, from dresses to heels and more.