On March 17, 2022, We had the privilege of having the talented Matthew Bruch in our Kiawah location to showcase his Spring-Summer 2022 collection and provide one-on-one styling tips for our customers. Matthew's extensive knowledge of linens and natural fibers mixed with structured tailoring make his curated collections a huge favorite for the Showroom woman year round. His collections put focus on utilitarianism silhouettes with safari inspired separates, structured day dresses, and sleek swimwear. We asked Matthew a few questions about himself and his favorite pieces, all available now online and at our Kiawah location.
After graduating from New York’s Pratt Institute, Matthew Bruch went on to design for several lifestyle brands. Recognizing the desire in the market for intelligent, sophisticated resort wear, Matthew Bruch launched his namesake brand for Spring/Summer 2020. Made from Italian and French fabrications, his collections are designed and produced in New York.
"The way I ended up in Resort wear is a classic tale of being in the right place at the right time. One of my favorite professors was the pattern-maker for luxury swimwear brand that was looking for their first intern. I ended up getting the internship and it turned into a full time job after I graduated, solidifying my place in the Resort wear market."
Describe your brand's aesthetic...
"One of major focuses of the brand's aesthetic has been making classic utilitarianism sexy. The collection is comprised of easy-to-wear vacation staples that can translate to be worn in the city."
Best vacation destination?
"Hvar, Croatia is one of the best destination vacations. With instagram worthy white washed streets and clear water beaches, it’s the perfect mix of old world charm and a relaxing get-away."
Pictured: Matthew Bruch styling Southern Charm's personality, Naomie Olindo in the Tie Halter Crop Top.
Shop the newest Matthew Bruch Spring-Summer collection online and at our Kiawah location now.
Photography: Anne Jervey Rhett @annerhettphotography