MEET THE DESIGNER: ANINE BING

Anine Bing might just be the coolest mom on the planet. Former model, singer now head of her namesake brand of ready to wear, accessories and home, her affordable workwear with minimal design fits our SHOWROOM aesthetic. We caught up with Anine and chatted her up and what she's loving for her summer edit. 
The brand is based in Los Angeles- how does the city and its culture inspire the brand?
"LA inspires me everyday, I love bringing the energy of the city into my designs. The style here is laid-back yet elevated, it inspires me to create wearable pieces for the modern woman.
You were previously a model and singer- do you have any muses from fashion or music in mind when designing?
"So many! Kate Moss, Bianca Jagger, The Cranberries are just a few women that have inspired me throughout the year.
How does your Scandinavian background influence your designs? 
"My vision was always rooted in the duality of Scandinavian heritage and American spirit -- Effortless, with a rock 'n' roll edge. I love staying true to my Scandinavian roots, with clean lines and a minimalistic styling approach." 
One of Showroom’s core pillars is addressing the needs of professional women. What are some style tips you can share for our customer for the Spring/Summer 2021 season?
"New silhouettes from this collection are defined by strong lines, structured details and vintage-inspired subtleties. You can style these pieces with anything you already have in your wardrobe to seamlessly transition from Spring to Summer."

 

What are your favorite item from the Showroom edit, and why?

"This is your perfect summer dress silhouette, perfect for any occasion"

 

 The Averie Dress in Black 

 

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