Hayley Menzies' fashion training began in the London College of Fashion where she studied design and styling. Her career took a meandering route through London’s wild rave scene to running a nightlife business, via yoga training in Thailand. It was in these years as a rock n’ rolling stone that Hayley’s unique aesthetic took shape.
In 2011, her sharp edits amassed a fast and loyal following of stylish women who inspired Hayley to set up her own brand. Through intuition and passion Hayley conceptualised her brand, a contemporary womenswear brand made for life’s refined rebels.