SHOWROOM brings an intentionally edited collection of workwear for today's woman who works in the office, from home, or on the go. Our goal is to create a digital space of modern workwear with the best sought-after contemporary brands and a close-to-personal online shopping experience. 

Our designer selection process is aesthetics-driven but with a discerning focus on sustainable, slow fashion and inclusive practices. We're a fierce opponent of fast fashion, for both ethical and environmental reasons, and will work with brands that champion fair labor rights and mindful manufacturing. We will also seek out and work towards securing brands who offer a range of sizes and build a comprehensive selection of modern workwear for every woman. 

Highly edited for the modern woman. Bring you, we've got the rest. 

Sarah Ashley

Founder


With 10 years of experience in the fashion industry, including Neiman Marcus as well as a contemporary women's boutique in Charlotte, NC, Sarah has done everything from work the sales floor to managing a retail team. She has an invaluable background of digital knowledge such as building and maintaining a website as well as instilling and enforcing multiple inventory management systems. With this knowledge in tow, she wanted to create a digital space for the modern, working woman that is mindful of all body shapes and sizes and focused on sustainable practices. 

Erica Hanks

Founder


With a background in wardrobe styling athletes & executive professionals for the last 10 years, Erica is taking her vast knowledge of hand selecting items for client needs to co-create a contemporary digital space for the modern working woman. She has been featured in The NY Times, The Daily Front Row and Women's Wear Daily for her styling work. She also has collaborated directly with many brands including Louis Vuitton, Christian Dior and Gucci among others across the globe to create smart, intentional and personal edits for her clients. 

Erica's Favorites


 "My goal is to select versatile, edgy items for the working woman who wants her wardrobe to be transitional and tailored, but fun too. Where is she going? What does this woman need? A lot of thought is put into each piece."

-ERICA

Sarah's Favorites


"What style means for the working woman has certainly changed over the past few months. Because versatility is more important now than ever, I wanted to highlight clothing that could be interchangeable with garments already in your closet- as well as suggest new pieces to invest in. I mean, who doesn't love a little mood booster by way of a feather clutch? "

-SARAH